Tiger still big in China
It certainly seems so for Tiger Woods. His infidelity may have tarnished his reputation and caused him to lose much of his endorsements, but in China, Tiger Woods' still seems to be going strong.
According to Tag Heuer chief executive Jean-Christophe Babin, though they have dropped Tiger in America, his endorsement is still valuable in some countries, including China.
In an interview with The Sydney Morning Herald, Babin said "In China conversely you have Tag Heuer with Tiger Woods everywhere because (with) the Chinese it rather increases their esteem."
"In China, by tradition, your success is measured by your number of mistresses."